How Satisfied Are Dealers With Their OEM Programs?

What do merchants really think about their OEM scheme? Are traders getting the most out of their current program operations, or is there room for advancement?

Rebellion Parts surveyed 200+ traders to get their input on OEM programs and overall contentment with their current action.

* What We Found

While the most of traders detail that their OEM served were somewhat satisfactory, 68% of dealers thought that OEM plan served their manufacturer’s needs more than their own. This is mainly true for dealership parts departments, where OEM programs are most extensively used.

Though, 57% of traders report passion that their OEM plans are ineffective at supporting parts eCommerce and solutions, and this can have a major impact on how successful a parts department is.

Aside from the lack of eCommerce support, OEMs need to adjust their approach to building programs meant to help a dealership be more successful. Despite feeling a bit satisfied with their OEM programs, dealers agreed that there are some major adaptations that need to be made. Aside from brace ecommerce, manufacturers need to restructure their programs to include:

  • Easier eCommerce tools and resources
  • Offer better training and support for dealers
  • Provide more incentives to help dealers reach their goals

With these changes dealers can:

  • Grow their parts business exponentially
  • Increase revenue
  • Improve absorption rates
  • Learn more about eCommerce tools and solutions
  • Improve upon innovation
  • Prompt their team members to take more orginality